South Africa's Bakers®

Founded in the 1850s by John Frederick Baumann, Bakers Limited has established itself as one of South Africa's most loved biscuit manufacturers. Originally a bakery, it transformed into a biscuit-making enterprise, producing its first dry biscuits for army garrisons as early as 1885 . Bakers is now part of National Brands Limited, a subsidiary of AVI Limited, which further strengthens its position as a market leader in South Africa. The brand’s trademark, representing quality, reflects its long-standing commitment to excellence.

Bakers is celebrated for a variety of products, including classic biscuits that have remained popular over the decades. Their Tennis biscuits, introduced in 1911, are particularly cherished and are now available in rusk form. Other products include Eet-Sum-Mor, Romany Creams, and the kid-favorite Iced Zoo biscuits. These biscuits have become essential companions for many South Africans, especially during tea time .

Recently, Bakers expanded its product range by introducing rusks in flavors that blend nostalgia with modern taste preferences. The Bakker Tennis biscuit rusk, which has earned rave reviews, preserves the essence of the original Tennis biscuit while offering a delightful crunch perfect for dunking. Additionally, flavored rusks such as Romany Cream and Ginger Nut have sparked excitement among consumers, showcasing Bakers' innovative spirit . A recent taste test revealed that the Tennis biscuit rusk stands out for its balance of sweetness and texture, making it a top choice among tasters .

Rusks have a long-standing tradition in South Africa, originally introduced by Dutch settlers as a dense, dry biscuit perfect for long travels. They have evolved into a beloved snack enjoyed with coffee or tea, especially during the colder months. The rich history of rusks, alongside Bakers' dedication to quality, makes them a staple in many households across the nation, often considered a comforting reminder of home .

Bakers Biscuits continues to thrive in South Africa, adapting to changing consumer tastes while honoring its rich heritage. With a commitment to quality and innovation, the brand remains a favorite among South Africans, both young and old. By embracing new flavors and maintaining their historical roots, Bakers distinguishes itself as a cornerstone of South African culinary tradition. Whether you're enjoying a rusk with your morning coffee or sharing biscuits with friends, Bakers reaffirms that some traditions are indeed timeless. This delightful story of Bakers' biscuits and rusks illustrates the intertwining of heritage and modernity, making them a essential part of South African culture.