Willards - Cheasnaks Cheese Flavoured Maize Snacks 135g

Willards Cheasnaks Cheese Flavoured Maize Snack is ideal for anytime snacking.

The history and origin of Willards in South Africa

Willards was founded in 1949 by a businessman named Leslie Willard, who recognized a gap in the South African market for quality, affordable snacks. Originally, the company started as a small family business, producing simple, yet delicious snacks for the local community. Its early offerings included a variety of crisps and nuts, quickly gaining popularity for their quality and taste.

In the 1970s and 1980s, Willards began to expand its product range, introducing a variety of other snacks like cheese curls, potato chips, and crisps. The company’s products gained widespread recognition, becoming a staple snack in households across South Africa. Willards became synonymous with fun, flavor, and affordability, making it a brand that resonated with generations of snack lovers.

One of Willards' most iconic products is the Cheese Curls, which became a fan favorite for its cheesy, crunchy taste that captured the essence of what Willards was all about. Alongside Cheese Curls, other products like chips and peanuts also gained loyal followings. Over the years, Willards’ ability to innovate with bold flavors and fun snacks ensured its place as a go-to brand for casual snacking.